Rosebrook Pools is a name that is synonymous with quality swimming pools in the Midwest. Founded over 70 years ago in Libertyville, Illinois, Rosebrook has been owned and operated by the Ori family since its inception. The company is now managed by the third generation of Ori’s. Jamison, Jona, Jason, Lynsey, and their mother Lynn handle all phases of the company’s operations. Rosebrook has received numerous industry awards and is a member of the Genesis Design Group as well as the Association of Pool & Spa Professionals. Among the many industry awards the company has received, the Ori’s are proud to have been selected to the prestigious Pool & Spa News Top 50 Builders List for the last four years in a row. The honor can be attributed to a number of factors, but the most important would have to be that the company doesn’t sub contract out a single service. They complete everything in-house with a single point of contact between the customer and the company. They also have a strong focus on quality over quantity. This is extremely evident in their finished product and the longstanding relationships they’ve developed over the years. Rosebrook is continually sought out by the top custom home builders, landscape design firms, architects, and engineers in the Midwest. They are also one of the only pool builders in the area that build during the cold winter months, so their customers’ pools are ready as soon as the weather cooperates in the Spring.
We caught up with Lynsey, the Chief Operating Officer a few weeks ago. She is the liaison between every Rosebrook customer and her brothers Jona, Jamison, and Jason. The brothers handle design, construction and service. In Lynsey’s role as COO she is intricately involved with each customer from the permitting process to material selections and purchasing. Seven years ago the company began purchasing and using CL Industries’ quartz pool finishes. Lynsey says her customers love the water color options CL Industries’ finishes provide. Integrating CL Industries’ products into Rosebrook’s design and construction phases has been nearly seamless and the company praises the ease of application, great color options, and low maintenance. The top choices have been Krystalkrete Ebony, French Gray, and Super Blue.
Lynsey is and avid traveler and notes she is inspired by what the Earth has to offer in terms of natural water colors. She channels that inspiration into her designs and gets an amazing sense of accomplishment when they are brought to life for her customers. Most of Rosebrook’s customers have an idea of what they want their pools to look like, and having the ability to execute that vision with the water colors CL Industries’ finishes provide is highly beneficial.
We recently had the opportunity to visit several of Rosebrook’s creations. The consensus among the homeowners was an overwhelmingly satisfying experience.